Things most owners never hear about
The wrong primary category
It decides which searches you can show up for, and many profiles use one that is too broad.
Details that don't match
Your name, address, and phone should read the same on your profile, website, and directories.
A website that doesn't back you up
If your site never names your services or towns, Google has less reason to show you.
Shortcuts that get profiles suspended
Keywords stuffed into a business name break Google's rules and can pull you off Maps.
Before you ask
Is it really free? What is the catch?
It is really free. Some people who get a checkup end up hiring me to make the fixes, and that is how this pays for itself. Plenty of others take the list and handle it themselves, and that is fine too.
I don't have a website. Can I still ask?
Yes. The checkup will focus on your Google Business Profile, and I can also tell you what a website would add for a business like yours.
Who is doing the checkup?
Me, Mark. Union Web Designs is a one-person studio in Marysville that builds websites and manages Google Business Profiles for small businesses. You can see past work in the portfolio.