Custom Web Design for Small Businesses
Hand-coded performance. No WordPress, no page builders, no bloat.
At Union Web Designs, I build every site from the ground up using custom HTML and CSS, which delivers perfect Google PageSpeed scores, superior security, and a site that functions as a high-performance sales tool. I build for small businesses throughout Central Ohio and across Ohio. See completed examples in the portfolio.
Every plan is $0 down and includes hosting, your domain, and unlimited edits.
What hand-coding actually buys you
- 01
Instant load times
I optimize for Core Web Vitals to keep users on your page.
- 02
Higher conversion rates
Faster sites turn more visitors into leads.
- 03
Reduced ad costs
Google rewards fast sites with lower Cost-Per-Click.
- 04
Unmatched security
Static sites are virtually unhackable compared to WordPress.
- 05
Local SEO dominance
High performance boosts your ranking on Google, and strengthens your Google Business Profile visibility in Maps results.
Speed that converts, security without the maintenance headache
Most web developers produce slow sites. I don't. Sites that take over 3 seconds to load lose up to half their visitors before they ever see your offer, and that lost traffic compounds when you're running ads. WordPress powers most of the web, which is exactly why hackers target it: plugins, databases, and server-side requests create dozens of entry points that require constant patching.
| Typical WordPress build | Hand-coded by Union Web Designs | |
|---|---|---|
| Page weight | Typical WordPressTheme plus a stack of plugins | Union Web DesignsOnly the code your page needs |
| Database | Typical WordPressRequired, and a target | Union Web DesignsNone at all |
| Security patching | Typical WordPressOngoing, across every plugin | Union Web DesignsNo plugins, no attack surface |
| Layout | Typical WordPressYour business bent to fit a template | Union Web DesignsBuilt around your business |
| Who you talk to | Typical WordPressSupport queue or account manager | Union Web DesignsThe person writing the code |
Built for small service businesses
A subscription works best when the website has a clear job to do: bring in work. If one additional customer a month would more than cover the plan, the math usually takes care of itself.
A strong fit
- Service businesses, trades, and contractors who win work locally
- Owners who would rather run the business than manage a website
- Anyone without a website yet, or with one that is slow, dated, or awkward to update
- Restaurants, professional practices, and new businesses building a first real presence
The work that keeps a site earning
Technical SEO for 2026
Ranking on the first page of Google is a marathon, not a sprint. While I don't promise overnight miracles, I provide the technical SEO foundation required to win in the long run. My standard build includes the latest optimization techniques for 2026.
- Keyword-centered pages and content
- Mobile-first optimized for the best experience
- Clean, organized code structure for web crawlers
- Fully responsive for mobile, tablet, and desktop
Google Business Profile management
For local service businesses, your Google Business Profile is often the first thing a potential customer sees, before they ever visit your website. A neglected profile costs you leads every single day.
As part of my Growth and Pro plans, I actively manage your profile so it works as hard as your website does. The result is more visibility on Google, more profile clicks, and more calls from customers who are ready to hire.
- Optimize the profile for local search
- Monitor and respond to reviews
- Post regular business updates
- Signal to Google that you're active and relevant
Lifetime maintenance and algorithm updates
Google changes its ranking factors every few months. A site built three years ago might not meet today's web accessibility or speed standards. That's why I include lifetime updates with your website, so your ranking never slips due to outdated tech.
- Design updates, rebuilt at no extra cost
- Web accessibility compliance kept current
- Search engine guideline updates
- Google Business Profile optimization
From first conversation to a site that stays current
Whether you are establishing a first professional website or replacing one that no longer fits, the starting point is the same: clarify what customers need to understand, and what you want them to do next.
- 1
Understand the business
We talk through your services, your customers, what is not working now, and the action a visitor should take when they land on the site.
- 2
Design and build it
I hand-code the site around those details, then review it with you and adjust until it reflects the business properly.
- 3
Keep it current
Updates, edits, and technical maintenance are handled for you as the business changes, so the site does not quietly fall behind.
You work directly with me at every step, not an account manager. See finished work in the portfolio, or the markets I serve across Central Ohio.
Pricing for every budget
Whether you're just starting out or ready to take your online presence to the next level, I have a plan that fits your budget and goals. Every plan is a managed subscription with $0 down.
Starter
Get found online.
$150/month Hand-coded professional website- Custom hand-coded website
- Unlimited lifetime edits and updates
- Custom domain name
- Reliable and safe website hosting
- Custom email address @YourDomain.com (not included in this plan)
- Google Business management (not included in this plan)
- SEO optimized blog (not included in this plan)
- Most popular
Growth
Increase your visibility.
$250/month + Email and Google Business management- Everything in Starter, plus:
- Custom email address @YourDomain.com
- Google Business management
- Optimize profile for local search
- Monitor and respond to reviews
- Post business updates
- SEO optimized blog (not included in this plan)
Pro
Next level online presence.
$350/month + SEO optimized blog- Everything in Growth, plus:
- SEO optimized blog
- Monthly blog posts
- Written and published for you
- Keyword-targeted topics
- Backlink-ready content
- Conversion-optimized
Not sure which plan fits?
The website is built, hosted, and kept current for as long as you're a client, so there's no separate bill when Google shifts its standards or your business adds a service.
Prefer to own the site outright? A one-time custom build is also available, followed by a smaller monthly fee that covers hosting and maintenance. It's the less common choice for a growing service business, and this honest comparison of both models explains when each one makes sense. Reach out either way and I'll help you choose.
Helpful details before you start a web design project
Why hand-coded instead of WordPress or a page builder?
A page builder adds layers of code your visitors have to download before they see anything. Hand-coding removes that overhead, which is why these sites load fast and have no plugins or database to keep patched. It also means the layout is built around your business rather than bent to fit a template.
What does the monthly plan actually include?
Every plan covers the custom website itself, hosting, your domain, and unlimited edits and updates for as long as you are a client. Growth adds a custom email address and Google Business Profile management, and Pro adds a written and published blog. The full breakdown is in the pricing comparison above.
Can you rebuild a website I already have?
Yes. A rebuild is a new custom site rather than edits to the old one, and it can take direct inspiration from anything you already like about the current design. What I do not do is take over maintenance or repairs on a site built by another provider.
Do you only work with businesses in Central Ohio?
That is where most clients are, and being nearby helps, but the work itself is done digitally. If you are an Ohio small business outside the immediate area and the fit is right, distance is not the obstacle.
How do we get started?
Start with a conversation about the business, the current site, and what a better online presence needs to accomplish. That determines whether this is a fit before any work begins.
Get a Free Consultation!
Your website should do more than look professional. I bring deep Central Ohio small-business experience to every project, pairing sharp messaging, local search strategy, and custom development to help turn the right visitors into real leads.